Pro-active customer care

Anticipating and meeting customer needs at critical points of the customer life-cycle. This includes periodic follow-up, customer rewards, other perks, providing VIP and other membership privileges, and in some cases, personalized service (e.g. sending out birthday/anniversary cards).
Follow-up

The process or act of returning a customer’s call on an issue or executing a task to address a customer’s concern. It is usually a feedback-soliciting process to determine the effectiveness of customer service and delivery.

Feedback

The process of giving and receiving input in the form of comments, opinions, observations, and analysis to either validate or invalidate the customer service system.

Customer touch-points

Specific actions that are carried out at measurable intervals during a customer life-cycle. It’s a tool to ensure that the customer feels cared about, and that the company values his or her business.

Customer loyalty

Condition where a customer, because of favorable experiences with a product, service, or company, voluntarily and gladly chooses to remain a loyal consumer of that product, service, or company. He or she is unwilling to switch brands in spite of marketing and advertising campaigns by competitors.

Value proposition

The characteristic of enhancing the desirability of a product, service, or brand identity by adding further intrinsic value to the existing package. It is usually made in the form of an offer to the customer which incorporates a call to action to which the customer responds favorably to.

Tracking & learning

Process of measuring the entire customer-care life-cycle and system including all its critical way points, to modify, improve, or remove any touch points necessary to improve the process even further. The lessons learned from this assessment are used to validate or invalidate components of the system. The ones which are useful are kept, the ones which aren’t are discarded or modified.

Best practices / World-class practices

These are practices or ways of meeting or exceeding customers’ expectations, which have evolved to such a high standard that no immediate changes need to be made to the process or system. They are the yardstick or role model which other systems, companies, etc. try to match.

中：

積極主動的客戶服務

顧客一生中在一些重要階段都會有特殊需要。商家不但要期望獲得顧客的要求，更重要的是要滿足這些需求。這主要包括定期的后續服務工作、客戶獎勵以及其他一些特別服務，如給予VIP和其他等級的會員特殊待遇。在一些情況下，還可以提供一些人性化的服務（比如寄送生日卡或周年紀念卡等）。

后續服務工作

這是一個回復客戶業務來電或解決客戶關心的問題的過程。也往往是確定客戶服務工作是否有效的意見反饋或措施。
反饋意見

這是個給予或接收各種形式的反饋意見的過程，反饋包括各種評價、意見、觀察報告或分析，通過這些反饋決定現行客服工作系統是否有效，是否值得繼續運行。

關注客戶的情感點

在客戶生活和工作的重要時刻給予特別的服務，這會讓你的客戶感覺到你對他的關心以及你對雙方合作的重視。

客戶忠實度

客戶基于對某產品或服務比較滿意，或與公司的合作比較愉快，會自愿留下來繼續使用該產品或服務。無論其他公司采取怎樣的營銷和廣告手段，客戶都不會轉換品牌。

增值建議

通過增加現有產品、服務或品牌的內在價值來增加其可取之處。通常的形式是承諾對客戶隨時提出的問題即時解決，并達到讓客戶滿意。主要是增加售前售后服務，當然也有通過打折銷售以回報消費者的措施。

追蹤

衡量整個客服系統和運行周期的過程，并秉著“一切為提高服務效率”的宗旨，對各環節工作進行修改，改進或擯棄。從評估的結果來決定哪些環節可以繼續使用。有用的將被保留，沒用的則會被擯棄或修改。

最佳方案/世界一級方案

這些是能夠滿足甚至超越客戶期望值的策略和方法，由于已經達到極高水平，所以近期無須做出任何改動。它們是其他系統、公司等力求達到的標準或效仿的。