A business plan for a retail

    store can be a complex multi-page document created using special software or it can be a page torn from a notebook. The purpose of your business plan will determine how much information should be included and what format to use. For financing, you'll have a better chance of convincing someone to fund your company if there are plenty of details provided. Do you know what goes into a business plan? Here are the essential elements of an excellent retail business plan and what to include.

    零售店的商業(yè)計(jì)劃可能是用專門的軟件制作的多張復(fù)雜的文件，或者是在筆記本上寫的一頁(yè)計(jì)劃。你的商業(yè)計(jì)劃的目的是為了決定應(yīng)該要包括哪些信息，以及使用什么樣的格式。在財(cái)政方面，如果你提供的細(xì)節(jié)夠詳細(xì)的話，你就可以說(shuō)服別人來(lái)投資你的公司。你知道在一份商業(yè)計(jì)劃中應(yīng)該包括哪些內(nèi)容嗎？以下是一份優(yōu)秀的商業(yè)計(jì)劃必須包括的部分：

    1.Executive Summary

    執(zhí)行總綱

    An Executive Summary is critical to the success of the business plan. The Executive Summary offers synopsis of the business plan, and highlights the key points raised within. This business plan part is where you need to capture the reader's attention so that he/she will be compelled to read on.

    對(duì)于一份成功的商業(yè)計(jì)劃來(lái)說(shuō)，執(zhí)行總綱是必不可少的。它包括了商業(yè)計(jì)劃的總綱，并標(biāo)出要強(qiáng)調(diào)的重點(diǎn)部分。商業(yè)計(jì)劃的作用是用來(lái)吸引領(lǐng)導(dǎo)的注意力，讓他/她有興趣考慮你的計(jì)劃。

    2.Business Analysis

    商業(yè)分析

    The next section is the Business Analysis. From the business structure, legal name, location and goods or services offered to an analysis of your customers and competition, this section will describe the nature of your retail business. Use easy-to-read, common terminology. Never assume that those reading your business plan have the same level of technical knowledge that you do.

    接下來(lái)是商業(yè)分析。從商業(yè)結(jié)構(gòu)，商標(biāo)名稱，工廠選址，你能夠?yàn)榭蛻籼峁┑纳唐芳胺��?wù)，以及競(jìng)爭(zhēng)對(duì)手的分析等，商業(yè)分析部分可幫你定義你零售業(yè)的種類。用簡(jiǎn)單易懂的術(shù)語(yǔ)。永遠(yuǎn)都不要想當(dāng)然地認(rèn)為閱讀你商業(yè)計(jì)劃的人懂得和你一樣的專業(yè)知識(shí)。

    3.Marketing Strategy

    營(yíng)銷策略

    The Marketing Strategy section should explain how your retail business will penetrate your target market. Detail the company's desired image and branding strategy. Give an overview of the company's pricing strategies, current and potential marketing partnerships and provide documented research to back your plan in this part.

    營(yíng)銷策略部分應(yīng)該解釋你打算如何讓自己的零售業(yè)滲透你的目標(biāo)市場(chǎng)，公司要建立的形象和品牌化戰(zhàn)略的細(xì)節(jié)。以及對(duì)公司價(jià)格策略，當(dāng)前的和潛在的營(yíng)銷伙伴等的詳細(xì)描寫。以及提供能夠證明你計(jì)劃的調(diào)查報(bào)告。

    4.Products and Services

    產(chǎn)品和服務(wù)

    This business plan part is most important to retailers developing a business. The Products and Services section describe the goods and services offered, how they are provided, information about the vendors, and any plans for future growth of the product lines.

    商業(yè)計(jì)劃對(duì)于零售商開(kāi)發(fā)生意來(lái)說(shuō)是一個(gè)很重要的部分。產(chǎn)品及服務(wù)的相關(guān)描述定義了提供的產(chǎn)品和服務(wù)，怎樣提供，供應(yīng)商的信息，以及關(guān)于未來(lái)產(chǎn)品線的發(fā)展計(jì)劃。

    5.Management Plan

    管理計(jì)劃

    In the Management section, the information will show that the retail business has the necessary human resources to be successful. This part will answer questions about the key management personnel and their background, explain how the store will be staffed and detail all personnel compensation and benefits, including employment policies and procedures.

    在管理部分顯示了零售業(yè)要成功所必須的人力資源。這一部分會(huì)解答關(guān)于主要管理人員的背景及相關(guān)問(wèn)題，顯示商店的人員結(jié)構(gòu)圖，人員的薪資，紅利，就業(yè)政策以及相關(guān)政策。

    6.Financial Plan

    財(cái)政計(jì)劃

    One of the more difficult parts of the business plan, the Financial Plan will involve the company's revenue and profitability model. This part assesses the amount of capital the retail business needs, as well as the proposed use of these funds and the expected future earnings. It includes Break-even Analysis, Sales Forecasts, Balance Sheets and Cash Flow Statements broken down monthly for the first year and then annually for the next 2-5 years.

    商業(yè)計(jì)劃最難的部分，財(cái)政計(jì)劃應(yīng)該要包括公司的收入以及盈利模式。這一部分評(píng)估了零售業(yè)需要的總的資金，這些資金的用途估計(jì)，以及對(duì)未來(lái)收入的預(yù)估。財(cái)政計(jì)劃應(yīng)該包括盈虧平衡分析，銷售預(yù)測(cè)，資產(chǎn)負(fù)債表，第一年每月達(dá)到的現(xiàn)金流量，以及接下來(lái)2到5年間每年的現(xiàn)金流量。